Cookie Policy

Effective date: 1 June 2026

This Cookie Policy explains how Prime Estate Group Pte. Ltd. ("Prime Estate Group", "we", or "us") uses cookies and similar technologies when you visit primeestategroup.life. It should be read alongside our Privacy Policy, which explains how we handle personal data under the Personal Data Protection Act 2012 (PDPA).

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, and — with your consent — understand how visitors interact with pages. Similar technologies include local storage, session storage, and pixel tags. On our website, we use browser local storage to record your cookie consent choice for six months.

2. How we use cookies

Prime Estate Group uses cookies for two main purposes: essential website operation and, with your consent, analytics to improve our property pages. We do not use cookies for targeted advertising, social media tracking, or cross-site profiling. No non-essential tracking is activated before you provide consent through our cookie banner.

3. Cookie consent banner

When you first visit our website, a non-blocking banner appears at the bottom of the screen with the following message: "This site uses essential cookies for operation and, with your consent, analytics cookies to improve our property pages. Your choice is stored for six months."

You may choose:

• Accept all: Enables essential and analytics cookies.
• Reject all: Enables essential cookies only; analytics are not activated.
• Customise: Opens a preferences panel where you can enable or disable analytics cookies independently. Essential cookies cannot be disabled as they are required for basic site operation.

Your choice is stored in localStorage under the key peg_cookie_consent for six months. After expiry, the banner will reappear so you can review your preferences. You may change your choice at any time by clearing your browser local storage or contacting us at [email protected].

4. Categories of cookies

4.1 Essential cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as submitting a contact form or setting cookie preferences. Essential cookies do not store personally identifiable information beyond what is needed for the immediate function.

• Cookie consent storage: Records your Accept/Reject/Customise choice in localStorage. Duration: 6 months. Purpose: compliance with PDPA consent requirements.
• Session management: Maintains form state and security tokens during your browsing session. Duration: session. Purpose: secure form submission.

4.2 Analytics cookies (consent required)

Analytics cookies help us understand how visitors use our property pages — which listings attract interest, how users navigate between services and contact pages, and whether our content meets visitor needs. Analytics data is aggregated and does not identify individual visitors by name. These cookies are only activated if you click "Accept all" or enable analytics in "Customise".

• Page view analytics: Tracks pages visited, time on page, and referral source. Duration: up to 26 months. Purpose: improve website content and user experience.
• Event tracking: Records interactions such as CTA clicks on "View exclusive listings" or "Book a private consultation". Duration: up to 26 months. Purpose: optimise property page layout.

5. What we do NOT do with cookies

• We do not sell cookie data to third parties.
• We do not use cookies for behavioural advertising networks.
• We do not deploy social media tracking pixels without explicit disclosure and consent.
• We do not use cookies to track you across unrelated websites.
• We do not pre-check consent boxes on enquiry forms — form consent is separate from cookie consent.

6. Third-party cookies

Our website loads fonts from Google Fonts, which may set cookies or collect usage data under Google's policies. We minimise third-party scripts to reduce unnecessary tracking. If we integrate additional third-party services in the future, this policy will be updated accordingly.

7. Managing cookies in your browser

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect website functionality, including form submission and consent storage. Instructions for common browsers:

• Chrome: Settings в†’ Privacy and security в†’ Cookies and other site data
• Firefox: Settings в†’ Privacy & Security в†’ Cookies and Site Data
• Safari: Preferences в†’ Privacy в†’ Manage Website Data
• Edge: Settings в†’ Cookies and site permissions

8. PDPA and your rights

Where cookie data constitutes personal data under the PDPA, you have the right to access, correct, and withdraw consent. To exercise these rights, contact [email protected]. Withdrawing analytics consent will not affect your ability to browse our property pages or submit enquiries.

9. Changes to this policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. Updates will be posted on this page with a revised effective date.

10. Contact

For cookie-related enquiries, contact [email protected] or write to 391 Orchard Road, #12-01 Ngee Ann City Tower B, Singapore 238872.