Privacy Policy

Effective date: 1 June 2026

This Privacy Policy explains how Prime Estate Group Pte. Ltd. ("Prime Estate Group", "we", "us", or "our") collects, uses, discloses, and protects personal data when you visit primeestategroup.life, submit enquiries, engage our elite real estate agency services, or otherwise interact with us. We are committed to compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore and applicable guidelines issued by the Personal Data Protection Commission (PDPC). For general information about data protection in Singapore, visit www.pdpc.gov.sg.

1. Data controller

The data controller responsible for your personal data is:

Prime Estate Group Pte. Ltd.
391 Orchard Road, #12-01 Ngee Ann City Tower B, Singapore 238872
UEN: 202712458R
CEA Estate Agency Licence No.: L3001234Z
Privacy contact: [email protected]
General contact: [email protected]

2. Scope

This policy applies to personal data collected through our website, contact forms, email correspondence, telephone communications, in-person meetings at our Orchard Road office, property viewings, and estate agency engagements for luxury residential property in Singapore. It does not apply to third-party websites linked from our site, which maintain their own privacy practices. We encourage you to review those policies independently.

3. Personal data we collect

Depending on your interaction with us, we may collect the following categories of personal data:

• Identity and contact data: Full name, email address, telephone number, postal address, nationality, and identification documents where required for property transactions.
• Enquiry data: Information you provide through our contact form, including subject selection (e.g., private viewing request, buyer representation), message content, property preferences, budget bands, and preferred districts.
• Transaction data: Details relating to property sales, purchases, or leases you engage us to facilitate, including offer amounts, negotiation history, and completion timelines.
• Financial eligibility data: General information about financing status or proof of funds where relevant to viewing arrangements or offer submissions — we do not store full bank account details on our website.
• Technical data: IP address, browser type, device information, pages visited, and referral source — collected via essential cookies and, with your consent, analytics cookies.
• Communication records: Emails, call notes, and meeting summaries related to your property enquiry or engagement.

We collect personal data directly from you, from publicly available sources where permitted, from co-broking partner agents with your knowledge, and from your authorised representatives (e.g., lawyers, family members acting with your consent).

4. Purposes of collection and use

We collect and use personal data for the following purposes:

• Responding to enquiries about exclusive listings, buyer representation, seller marketing, lease placement, and general property advisory services.
• Arranging and managing private viewings at luxury condominiums, landed homes, Good Class Bungalows, and other prime residential property.
• Performing estate agency work under our CEA licence, including marketing properties, screening qualified buyers or tenants, and coordinating transactions.
• Preparing estate agency agreements, commission disclosures, and transaction documentation in conjunction with your lawyers.
• Complying with legal and regulatory obligations under CEA regulations, anti-money laundering requirements, and applicable Singapore law.
• Improving our website and property pages through aggregated analytics (only with your cookie consent).
• Sending market updates, new listing alerts, or service information where you have provided explicit consent — you may withdraw consent at any time.
• Protecting our legitimate interests, including fraud prevention, dispute resolution, and enforcement of our Terms of Use.

We do not use your personal data for purposes unrelated to estate agency services without notifying you and, where required, obtaining consent.

5. Legal bases under PDPA

Under the PDPA, we rely on the following bases for processing personal data:

• Consent: When you submit our contact form, you must actively check the PDPA consent checkbox (which is never pre-checked). Consent is also obtained for marketing communications and non-essential analytics cookies.
• Contractual necessity: Processing required to perform estate agency services you have engaged us to provide.
• Legal obligation: Processing required to comply with CEA record-keeping requirements, PDPA obligations, and other applicable laws.
• Legitimate interests: Processing necessary for our legitimate business interests, such as responding to unsolicited enquiries or maintaining website security, provided these interests are not overridden by your data protection rights.

6. Disclosure of personal data

We may disclose personal data to the following categories of recipients where necessary for the purposes described above:

• Co-broking estate agents and partner agencies involved in a property transaction.
• Property sellers, landlords, or their authorised representatives for viewing and offer purposes.
• Your lawyers, bankers, and valuers where you have authorised such disclosure.
• Service providers who assist with email delivery, website hosting, CRM systems, and analytics (bound by confidentiality obligations).
• Regulatory authorities including CEA and PDPC when required by law.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We do not disclose personal data to crypto platforms, investment scheme operators, or unrelated lifestyle service providers.

7. International transfers

Our primary data processing occurs in Singapore. Where personal data of international buyers or tenants is transferred outside Singapore — for example, to coordinate viewings with overseas family members — we take reasonable steps to ensure recipients provide a standard of protection comparable to the PDPA. This may include contractual clauses or confirmation that the recipient jurisdiction has adequate data protection laws.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law or CEA regulations. Typical retention periods include:

• Enquiry form submissions: up to 24 months from last contact, unless an engagement converts to an active transaction.
• Active transaction records: minimum 5 years from completion, in line with CEA record-keeping expectations.
• Marketing consent records: until consent is withdrawn, plus a reasonable period to process the withdrawal.
• Cookie consent preferences: 6 months, as stated in our cookie banner.
• Website analytics data: up to 26 months (aggregated and anonymised where possible).

When personal data is no longer needed, we securely delete or anonymise it.

9. Your rights under PDPA

Subject to exceptions under the PDPA, you have the right to:

• Access: Request access to personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete personal data.
• Withdrawal of consent: Withdraw consent for marketing or non-essential processing at any time by contacting [email protected].
• Data portability: Request a copy of your personal data in a commonly used format where technically feasible.

We will respond to access and correction requests within 30 days. We may charge a reasonable fee for manifestly unfounded or excessive requests. Withdrawing consent may affect our ability to provide certain estate agency services.

10. Security measures

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption on our website, access controls for internal systems, secure email practices, and staff training on PDPA compliance. While we strive to protect your data, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Minors

Our services are directed at adults engaging in property transactions. We do not knowingly collect personal data from individuals under 18 years of age without parental or guardian consent. If you believe we have inadvertently collected data from a minor, please contact [email protected] and we will promptly delete such data.

12. Cookies and tracking

We use essential cookies for website operation and, with your consent, analytics cookies to improve our property pages. No non-essential tracking is activated before you provide consent via our cookie banner. For full details, see our Cookie Policy.

13. Third-party links

Our website may contain links to external sites such as PDPC, CEA Public Register, or mapping services. We are not responsible for the privacy practices of these external sites and encourage you to read their privacy policies.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised effective date. Material changes affecting how we use personal data already collected will be communicated where practicable via email or a prominent website notice.

15. Contact and complaints

For privacy enquiries, access requests, or consent withdrawals, contact our Data Protection Officer at [email protected] or write to us at 391 Orchard Road, #12-01 Ngee Ann City Tower B, Singapore 238872.

If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.

16. Data breach notification

In the event of a data breach that is likely to result in significant harm or affect a significant number of individuals, we will notify the PDPC and affected individuals as required under the PDPA and PDPC advisory guidelines. Our internal breach response procedure includes containment, assessment, notification, and remedial action to prevent recurrence. If you suspect unauthorised access to your personal data held by us, please contact [email protected] immediately.

17. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals. Property shortlist curation and buyer screening involve human review by our estate agents. Analytics cookies, when enabled, provide aggregated usage statistics only and do not automatically determine eligibility for viewings or offers.

18. Viewings and on-site data collection

When you attend a private viewing at a luxury condominium, landed home, or other prime property, we may record your attendance, feedback, and interest level to inform follow-up communications. Security registers at certain developments may require visitor identification, which we handle in accordance with the building management's policies and our PDPA obligations. Photographs or video recordings of viewings are not taken without your explicit consent.

19. Marketing opt-out

If you receive marketing communications from us and wish to unsubscribe, click the unsubscribe link in any email or contact [email protected]. We will process opt-out requests within 10 business days. Opting out of marketing does not affect transactional communications related to active property engagements or legal notices.